Skip to content
Blacklyne
← All case studies
Workshop + Vehicle Expert + ClassicsDortmund

BAGRUS Auto Workshop

Family business in Dortmund with three pillars: classic workshop work, vehicle expert assessments, and classic car restoration. Wanted to better tap the premium classic car market.

The problem

What wasn’t working.

  • Classics division existed internally but was invisible online
  • Expert service generated few direct inquiries
  • Site treated all three areas equally - unclear positioning
  • Premium customers bounced because visuals didn’t convince
Our solution

What we did.

  • Clear three-pillar structure on the website
  • Dedicated landing page for classic restoration with gallery and story
  • Premium look in anthracite style with high-end vehicle photography
  • Separate contact paths per service line
  • Local SEO for Dortmund + area classic workshop
The result
"Classics division actually brings revenue now. Premium customers book directly online."

More premium customers, higher margins

Next steps

What comes next.

Next step: extended marketing automation for reactivating existing customers.

15 min call = more revenue.

Free. No sales pitch. If it doesn’t help - you never hear from us again.

+25.3% revenue on average for local businesses.